Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.
The Senior Associate/Associate, Digital Analytics & CRO will support the Digital Marketing team by executing detailed analyses, managing reporting, functional documentation and assisting with conversion rate optimization (CRO) and personalization initiatives. This role primarily focuses on task execution, data integrity, and collaboration within the immediate team, with some cross-functional interaction. The Associate/Senior Associate will work closely with digital marketing teams to enhance data-driven decision-making, optimize digital performance, and ensure the accuracy of reporting and insights.
In This Role, You Will:
Digital Analytics & Optimization: Web, Channel & Product Analysis
Performance Analysis & Reporting:
Dashboard & Reporting Support:
Strategic Collaboration with Website, UX, Community, Marketing Channel, Chat, and Product Teams
Data Integrity & Quality Control:
Assisting in CRO & Web Personalization
Collaboration & Communication
Cross-Functional Communication:
Workshops & Knowledge Sharing:
Stakeholder Engagement:
Development & Growth
Project Support:
Continuous Learning:
Innovation & Problem-Solving:
Here's What You Need:
This role provides an opportunity to build foundational expertise in digital analytics and CRO while supporting strategic marketing initiatives. The ideal candidate will be motivated, detail-oriented, data-driven, and eager to grow within the digital marketing landscape
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