Our client is a luxury boutique hotel and one of the Leading Hotels of the World, they are seeking a talented Digital Marketing Specialist to develop, implement, and manage digital marketing campaigns that promote their company and its products/services. In this role, you will encompass a wide range of activities including SEO, SEM, social media marketing, email marketing, and digital advertising. In addition to these responsibilities, you will do creative work such as ad development and marketing campaigns.
Key Responsibilities :
· Develop and implement effective digital marketing campaigns across various digital channels (SEO, SEM, Social Media, Email, Display Advertising, etc.).
· Manage and optimize PPC campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
· Conduct keyword search and optimize content for SEO.
· Work with third party agency to monitor and analyze the performance of campaigns and digital marketing efforts using various analytic tools (Google Analytics, Meta, etc.). and provide insights and recommendations.
· Plan and executive email marketing campaigns, including the design, content creation and segmentation of email campaigns.
· Monitor and respond to guests’ comments and requests via the Leading Hotels survey platform, the hotel’s Facebook account, as well as Google and Tripadvisor platforms.
· Collaborate with internal teams (i.e., Sales, Marketing, Operations) to produce effective marketing materials.
· Stay updated with the latest trends and best practices in online marketing and measurement.
Required Professional Background:
· Bachelor’s degree in Marketing, Digital Technologies, or relevant field.
· Proven experience as a Digital Marketing Specialist, or similar role with a track record of successful digital campaigns.
· Solid understanding of digital marketing techniques, SEO, PPC, email marketing, and social media platforms.
· Knowledge of MS Office (Word, Excel, PowerPoint), Adobe Suite (IN-Design, Photoshop).
· Experience working with creator tools/systems for Instagram, Facebook, Twitter/X, Threads, TikTok, LinkedIn and similar platforms.
· Experience working on both PC and Mac platforms.
· Strong analytical skills and data-driven thinking.
· Experience in Google Analytics (or similar analytic tools) and the ability to analyze and interpret data.
· Knowledge of website analytics tools (i.e., Google Search Console, SEMrush) is a plus.
· Excellent communication and interpersonal skills.
· Up to date with the latest trends and best practices in online marketing and measurements.
...Flexible Part-Time Schedule. Great Work-Life Balance. Raleigh Dermatology, in affiliation with Anne Arundel Dermatology, is seeking an experienced Dermatology Nurse Practitioner or Physician Assistant to join our thriving practice in Raleigh, NC on a part-time basis...
...Antolin HR Manager Kansas City, MO - USA Who are we: Antolin is a leading global automotive supplier; we are experts in designing, manufacturing, and supplying innovative solutions for vehicles around the world. Our product portfolio includes trim, headliners...
...to do over $225MM in sales and is the # 1 probiotic brand on Amazon, with Brick and Mortar distribution in Walmart, Target, CVS, SAMs Club and over 70,000 retail touch points. Our mission is to empower every body to make confident wellness choices, guided by physician...
...The Proposal Writer/Manager will support capture strategy activities and lead multifaceted teams in developing superior proposals which are technically complex and highly responsive to the clients requirements and large-scale initiatives. Position will be performed...
...LaAmistad is looking for a capable, confident professional reading specialist to join our programming team. This position will report to the Afterschool Manager. Our Mission is to prepare Latino students and families for success through academic and life enrichment programs...